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Price is no longer the king, if it ever was. Value no longer rules, if ever it did. Quality of service and product is not the deciding factor.

Today what truly matters is ethical and philosophical quality - from the bottom to the top - in every respect - across every dimension of the organisation.

Modern consumers, business buyers, staff and suppliers too, are today more interested than ever before in corporate integrity, which is defined by the organisation’s ethics and philosophy.

Good ethics and philosophy enable and encourage people to make ‘right and good’ decisions, and do ‘right and good things’. It’s about humanity and morality; care and compassion; being good and fair.

Profit is okay, but not greed; reward is fine, but not avarice; trade is obviously essential, but exploitation is not.

People naturally identify and align with these philosophical values. The best staff, suppliers, and customers naturally gravitate towards organisations with strong philosophical qualities.

Putting a good clear ethical philosophy in place, and communicating it wide and far lets people know that your organisation always strives to do the right thing. It’s powerful because it appeals to people’s deepest feelings. Corporate integrity, based on right and good ethical philosophy, transcends all else.

And so, strong ethics and good philosophy are the fundamentals on which all good organisations and businesses are now built. The Freedom Campaign is a result of good ethics and philosophy. If you’ve not heard of the Wecomeone Freedom Campaign, then have a look at this post - Freedom Campaign.

Wecomeone is now doing more “right and good things” by promoting and celebrating freedom, be it political, economic, environmental or freedom of thought every year throughout August and September.

A common phrase is used at Wecomeone; “the universe conspires” – our definition for the term is; if you really want to do something good, the “universe” will do all in it’s power to make it happen. That’s how we got together with Open Dreams Foundation.

Freedom Campaign is being organised by a non-profit organisation called Open Dreams Foundation. Their philosophy is simple yet effective - If you have a dream, achieve it! But along the way do positive actions which have positive results. That way everyone involved is a winner. For more information on Open Dreams Foundation visit www.opendreams.org

We’re happy to be an ethically driven company with ethically driven friends. We’re always looking to increase our friend circle so if you know of ethical driven companies please let us know.

Thoughts are a process which shapes our mind. It has a picture upon how we view this world. Without a thought before action, we are mindless. The following quote also agrees with this stance.

“We are what we think. All that we are arises with our thoughts. With our thoughts, we make the world”

- Buddha

If you can’t be a pine on the top of a hill
Be a scrub in the valley, but be the best little scrub on the side of the hill
Be a bush if you can’t be a tree,
If you can’t be a bush be a bit of the grass
And some highway happier make.
If you can’t be a muskie, then just be a bass,
But the liveliest bass in the lake.
We can’t all be captains, we’ve got to be crew,
There’s something for all of us here.
There’s big work to do and there’s lesser work, too,
And the thing we must do is the near
If you can’t be a highway, then just be a trail.
If you can’t be the sun, be a star.
It isn’t by size that you win or you fail.
Be the best of whatever you are.

-Douglas Malloch (1877-1938)

Sometimes in life it’s difficult being the best. Nevertheless it’s always best to make your presence felt when its tough being the best. 

How come I end up where I started
How come I end up where I went wrong
Won’t take my eyes off the ball again
You reel me out when and you cut the string.

How come I end up where I started
How come I end up where I went wrong
Won’t take my eyes off the ball again
First you reel me out and then you cut the string

You used to be all right
What happened?
Did the cat get your tongue?
Did your string come undone?
One by one
One by one
It comes to us all
It’s as soft as your pillow

You used to be all right
What happened?
Etcetera Etcetera
Thanks for whatever
Fifteen steps
Then a sheer drop

How come i end up where i started?
How come I end up where I went wrong
Won’t take my eyes off the ball again
You reel me out and you cut the string.

The song is ‘15 Step’ by Radiohead. Great lyrics, great tune!

What is wisdom?…. The requirement of knowledge? The progression of age? or just following the right path in life?

The idea Soloman Ibn Gabriol portrays provides an unexpected modern point of view.