Researchers have laid out a set of proposals outlining how consumers could satisfy their needs for clothes and textiles with significantly reduced impact on the environment, while also offering new business opportunities to UK companies.
(Media-Newswire.com) - The new study, produced by academics at the University of Cambridge, sets out a vision of a sustainable clothes industry which at the same time would offer new opportunities to retailers and manufacturers.
Consumers in the UK are increasingly aware of concerns about the environmental impact of the products they buy and the social conditions of the people working to make them. Specific environmental impacts associated with clothing and textiles can include the use of toxic chemicals in cotton production and in manufacturing; carbon emissions from burning fossil fuels to create the energy needed to run agricultural machinery and for heating air and water in laundry; the amount of clothing and textiles sent to landfill each year ( an average of 30kg per UK consumer ).
The new report is written by researchers at the University’s Institute for Manufacturing and was funded by Biffaward as part of its Mass Balance Programme, as well as Marks & Spencer. Entitled Well Dressed?, it considers what could be done differently to make the industry more sustainable.
Among other things, it recommends the use of more organic cotton, washing clothes at lower temperatures and encouraging consumers to buy fewer, high quality, longer-lasting clothes as well as more second-hand garments.
Some retailers have begun to address these issues but industry-wide change would require the evolution of new business models. Suggestions such as a focus on durability in the fashion world, and business models that would focus on extra services like repair and maintenance show that profit and growth can be decoupled from increasing material flow.
The aim is to help answer the question of what we should do to create significant change at the sector level, Dr Julian Allwood, from the Institute for Manufacturing, said. We have focused on what might happen if we could make major structural changes to the way our clothes are made and used.
For example, what would happen if we used different fibres or farming practices? What would be the consequence of washing our clothes in a different way, or keeping our carpets for longer?
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