We're different because:

• We’re not driven by profits; we are driven by ethics – always doing the right thing! Ironically, by always doing the right thing, we’ve always had it good..
  
• We design our own clothes from initial illustrations to the final finish.
  
• We're what you call a Community based Company.  Our fashion experts and designers work with customers directly to design all our clothes.  Our products are co-designed and co-owned by our customers.  We are a community of customers, designers and fashion enthusiasts working in sync.
  
• Inspiration for our designs comes from exploring global cultures, world history, modern and post-modern fashion trends, world politics, the green movement and most importantly from everyday people.